Splurge or Save? UD Primer Potion vs. Wet ‘n Wild’s Fergie Eye Primer

Hello fellow beauty product addicts!

I am going to be starting a new series, called Splurge or Save, to let you all know my thoughts and recommendations on whether or not you should buy products like that $30 blush at Sephora…or settle for the $4 one at Target. Read on for my very first post in this series, Urban Decay’s Primer Potion vs. Wet ‘n Wild’s Fergie Eye Primer!

I’m going to use the same technique I’ve seen a lot of other bloggers use – a showdown on each trait. First off, price!


I got the UD Primer Potion in a travel size, as I didn’t want to pay the full price. However, the smaller travel size (at $12) is nearly 3 times as expensive as the larger, full-size Wet ‘n Wild primer. Wet ‘n Wild wins this one, hands down.


Though it is a travel size container, you’d think that for nearly 3x the price, the UD primer would at least have as many ounces as the tiny Wet ‘n Wild primer. Unfortunately…that’s not the case. The Wet ‘n Wild primer is 0.34 oz., while the UD is 0.20 oz. Wet ‘n Wild wins again.


UD used to package their primer potion in a squeeze tube. Unfortunately, now, they are using a weak doefoot applicator, which can FALL OFF when you open the tube. That’s what happened to me, and I read some reviews that said that the same thing happened to other people. You can make it work, but it is annoying. Wet ‘n Wild comes in a nice squeeze tube, but there’s nothing else special about the package. UD Primer Potion has a cute tube, but the horrible applicator. Which leads me to…a tie! They both have good and bad things about the packaging.


Here’s a quick picture for an example:


Left: Urban Decay, Right: Wet ‘n Wild

As you can (hopefully) see, W&W is a bit thicker and creamier, while UD is  slightly more liquidy and oily. Really, there’s no plus to either. I like the creamier texture of W&W, but the UD spreads like a dream. I think that this round is a tie, as well.


Wet ‘n Wild is a tiny bit lighter than UD. However, because of the variety of skin tones, UD would probably work better for most people. I’m going to call it a tie for people with fair to light-medium skin, though UD may edge W&W out for deeper skin tones.

Staying Power:

I haven’t timed the individual wear, but from what I’ve observed, UD keeps your eyeshadow absolutely flawless (which is the point of an eyeshadow primer, am I right?!). W&W keeps eyeshadow nice, but not quite perfect over a long wear time. UD wins this round, for sure.

Eyeshadow Color Improvement: 

Neither primer makes a huge difference on my drugstore eyeshadows, though UD does do a better job. It may be a bigger difference with higher end eyeshadows. UD makes eyeshadow go on pigmented and smooth, and has incredible staying power. Wet ‘n Wild makes eyeshadow go on smooth and does its job pretty well, though it does lack in overall staying power and pigmentation improvement. UD wins this round.

The Final Verdict:

W&W – 2 wins

UD – 2 wins

3 ties on consistency, color, and packaging

Overall, it’s a tie! There were great things and not-so-great things about both. If you’re looking for all-day and all-night wear, more vibrant eyeshadow, and a smooth consistency, go for Urban Decay. If you’re looking for an inexpensive, creamy, day wear primer, go for Wet ‘n Wild. Really, it totally depends on what you’re looking for. If you decide to give UD a shot, I’d suggest going with the travel size container before buying the full size, just to make sure you like it 🙂

Would I Repurchase?

Yes. The flawless staying power, smooth application, and bit of extra pigmentation in my inexpensive, drugstore eyeshadows makes it a great buy!

Have you tried either of these primers? If so, which one did you prefer? Did this comparison help you out? Do you have any suggestions for a ‘Splurge or Save?’ post? Let me know in the comments!


4 thoughts on “Splurge or Save? UD Primer Potion vs. Wet ‘n Wild’s Fergie Eye Primer

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